Privacy Policy

1. Introduction

Welcome to Parking QR Ads ("we", "our", "us"). We operate QR code advertising services in parking bays across various shopping malls in Johannesburg.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you scan our QR codes displayed in parking bays. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not provide any personal information when scanning our QR codes.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide when you choose to share it with us. This includes:

• Contact Information: Your name, email address, and phone number (only if you choose to provide them)
• Preferences: Your marketing and communication preferences

2.2 Automatic Information Collection

When you scan our QR codes, we automatically collect certain information, including:

• Scan Data: Date and time of scan, QR code identifier
• Device Information: Device type (mobile, tablet, desktop), operating system, browser type
• Location Data: General location (mall name and parking bay location) - NOT precise GPS coordinates
• Technical Information: IP address (anonymized), session ID

2.3 Information from Third Parties

We may receive information about you from our mall partners or advertising clients, but only to the extent permitted by law and with appropriate consent.

3. How We Use Your Information

We use the information we collect in the following ways:

• To provide you with access to offers and information from our advertising clients
• To analyze and improve our QR code advertising services
• To generate anonymous statistics and reports for our advertising clients
• To send you marketing communications (only with your explicit consent)
• To prevent fraud and ensure the security of our services
• To comply with legal obligations

4. Legal Basis for Processing (POPIA Compliance)

In compliance with South Africa's Protection of Personal Information Act (POPIA), we process your personal information based on:

• Consent: When you explicitly opt-in to share your personal information
• Legitimate Interests: For anonymous analytics to improve our services
• Contractual Necessity: To fulfill our services when you choose to engage with advertiser offers
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We may share information in the following situations:

5.1 With Advertising Clients

We share aggregated, anonymized statistics with our advertising clients. Personal information (like your name or email) is ONLY shared with specific advertisers if you explicitly consent to receive communications from them.

5.2 With Service Providers

We may share information with third-party vendors who perform services on our behalf, such as hosting providers and analytics services.

5.3 For Legal Reasons

We may disclose information where required by law or to protect our rights and safety.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of sensitive data
• Regular security assessments
• Access controls and authentication
• Secure data storage and transmission

Despite our safeguards, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

7. Data Retention

We retain your information only for as long as necessary:

• Anonymous scan data: 24 months for analytics purposes
• Personal information with consent: Until you withdraw consent or 12 months after last engagement
• IP addresses: Anonymized after 30 days
• Marketing consent: Until withdrawn by you

You may request deletion of your personal information at any time by contacting us.

8. Your Rights (POPIA Rights)

Under POPIA, you have the right to:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Objection: Object to our processing of your information
• Restriction: Request restriction of processing
• Data Portability: Request transfer of your data to another service
• Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us using the information below.

9. Cookies and Tracking Technologies

We use session cookies to track your interaction with our landing pages. These cookies are temporary and deleted when you close your browser. We do not use persistent tracking cookies without explicit consent.

10. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

12. Contact Us

13. Information Regulator (South Africa)

If you are unsatisfied with our response to your privacy concerns, you have the right to lodge a complaint with the South African Information Regulator:

Website: https://www.justice.gov.za/inforeg/
Email: inforeg@justice.gov.za
Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001